Upcoming show

The SCALE Show 2026

World Trade Center · Barcelona

October 24-25, 2026

Why Attend

The SCALE Show is for property managers looking to grow their business by learning from industry leaders and peers whilst networking alongside property managers across Europe and beyond.

What makes a SCALE Show different to other short-term rental conferences?

1. Only property managers are permitted to buy attendee tickets meaning you will not experience unsolicited sales pitches.

2. We ask all attendees what they want to learn about and dedicate the majority of the schedule content around the most popular topics.

3. Sponsors are not guaranteed any stage opportunities meaning speakers are chosen upon merit and relevance.

What to Expect

Friday 23rd October
Optional masterclass training sessions, fun run, walk-and talk networking and evening welcome event.

Saturday 24th – Sunday 25th October
Two full days of education, networking, activities and fun.
Expect engaging workshops, key note presentations, panels, match-making, data sessions, roundtable discussions, wellness activities, start-up awards, networking with the leading property managers from across Europe and evening fringe events.

Who Should Attend

This event is for ambitious short-term rental operators, serviced accommodation providers and property management companies.

Eligibility

The SCALE Show is dedicated to operators managing 10+ units.

The Venue

World Trade Center

Moll de Barcelona
OPEN MAP

Event Schedule

October 23

10:00

WVREC | Women's Vacation Rental European Conference

14:30

Afternoon Masterclasses (Optional)

18:00

Private Welcome Event

October 24

08:00

SCALE Show Doors Open. Coffee & Networking in Exhibitor Hall

08:30

Wellness Activities Begin

09:00

Workshops & Pitch Battles Begin

10:00

Keynotes & Panels Begin

11:00

Roundtables & Data Sessions Begin

12:00

Food Trucks Open

13:00

Start Up Pitches

17:00

Post-Show Drinks & Networking

19:00

Fringe Events

October 25

08:00

Doors Open. Coffee & Networking in Exhibitor Hall

08:30

Wellness Activities Begin

09:00

Workshops & Pitch Battles Begin

10:00

Keynotes & Panels Begin

11:00

Roundtables & Data Sessions Begin

12:00

Food Trucks Open

13:00

Start Up Pitches

16:45

Start Up Awards Announcements

17:00

Post-Show Drinks & Networking

18:00

Evening Party

Schedule (To be Confirmed)

Day 1

October 24, 2026

Day 2

October 25, 2026

THE SCALE SHOW 2026

SCALE Show tickets & bundles

Education Pass

149€.

Save 150€

Full price ticket 299€

Operators managing 10+ units

What's included

2-Day Pass
Access to Exhibitor Floor
Access to Workshops
Access to Auditorium
Access to Data Room
All Speaker Slides
Coffee & Water All Day
Post-Show Drinks & Networking
Evening Party Invitations

Limited Offer: Buy your ticket before October 31 and receive all video recordings of Auditorium sessions.


3-Person Ticket Bundle Available (133€ pp)

BOOK NOW & SAVE 150€
This offer expires on 31/12/2025
Prices do not include VAT
Connection Pass

299€.

Save 200€

Full price ticket 499€

Operators managing 10+ units

What's included

EDUCATION PASS INCLUSIONS +
Access to Roundtable Discussions
Video recordings of all Auditorium sessions
View & Connect with Attendees (Event App)
Receive Exclusive Show Partner Deals
Match-Making with Other Attendees (Optional)
Fast-Track Entry
Lunch Voucher (Saturday and Sunday)

Limited Offer: Buy your ticket before October 31 and receive a credit for one free Masterclass training session (Friday, 23 Oct 2026).


3-Person Ticket Bundle Available (266€ pp)

BOOK NOW & SAVE 200€
This offer expires on 31/12/2025
Prices do not include VAT
Festival Pass

499€.

Save 100€

Full price ticket 599€

Operators managing 10+ units

What's included

CONNECTION PASS INCLUSIONS +
Private Catered Lunch (Saturday and Sunday)
Private Welcome Event with Speakers (Friday evening)
Access to VIP Lounge (Saturday and Sunday, 10.00-17.00)
Breakfast (Saturday and Sunday)
2 Free Masterclasses (Friday)
VIP Goody Bag
BOOK NOW & SAVE 100€
This offer expires on 04/05/2026
Prices do not include VAT

Do you have questions? REACH OUT TO US

Frequently Asked Questions

Why is SCALE Show different to any other conference?

The SCALE Show is built as an experience-first event. Beyond world-class business insights, we are weaving in wellness, fun, and interactive activities that make it easier to connect and recharge. Expect energizing sessions balanced with mindfulness breaks, fitness and wellness touchpoints, live entertainment, and spaces designed for authentic networking. Curated matchmaking ensures you meet the right people, while social events and shared activities spark conversations that last beyond the show. It is where business growth meets personal well-being — a fresh, engaging way to experience SCALE.

1. At many other STR conferences, suppliers can sometimes outnumber property managers. We believe this leads to too many unsolicited sales pitches and is not what true networking should be. At any SCALE Show, service providers are not permitted to purchase tickets so you know every attendee in the room are just like you – an ambitious STR professional.

2. Relevant education is at the heart of all SCALE Shows. The SCALE team curates content around topics chosen by attendees during registration meaning all presentations and panel discussions are more relevant to attendees.

3. Speakers are strictly not permitted to pitch services on stage meaning more engaging sessions.

4. We value and actively encourage diversity and inclusion in all forms, including our goal to achieve gender balance among all speakers.

Who typically comes to a SCALE Show?

SCALE attendees are ambitious and professional property managers typically operating in the short-term rental, vacation rental, serviced accommodation or hotel industry.

What topics will be on the schedule?

Education is at the heart of any SCALE Show and we aim to give all attendees numerous take aways from our third UK conference.

Depending on topics chosen by registering attendees you can expect workshops, panel discussions and keynotes to focus on many of the following subjects and more:

• Regulatory Changes
• AI
• Revenue Management
• Operations
• Guest Experience
• Direct Booking Strategies
• Profitability
• Diversification Beyond STR
• Market Data Insights

Please Note: There will regularly be two or even three sessions taking place at the same time. Therefore we encourage you to bring your team to get the most educational benefit out of each day.

Can I attend virtually?

Sorry, no.

The SCALE Show 2026 is a live in-person event only.

I bought a ticket but now I can't come. What is the refund policy?

In line with SCALE’s General Cancellation and Refund Policies, full refunds are permitted within 7 days of ticket purchase.

If you are unable to attend the conference, we encourage you to transfer your ticket to a colleague, as this is the sole responsibility of the original ticket holder. Please email [email protected] with change request.

I'm a service provider. Can I attend?

SCALE attendee tickets are exclusively for property managers or hosts.

Please see our sponsorship section for more information or contact us at [email protected]

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